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This women’s collection challenges the toxic femininity imposed by society, reclaiming the freedom of expression and authenticity of all feminine identities. Through bold designs, versatile silhouettes, and details that break stereotypes, the collection invites us to redefine what it means to be a woman—without restrictions or impositions.
Women’s Fashion Project in Collaboration with Mikka Santiago and Maria Paula Goméz
Concept
Femininity is not a single mold or a set of imposed rules. This collection serves as a visual manifesto against toxic femininity, which dictates how we should dress, behave, or express ourselves. Inspired by the diversity of women and their experiences, it blends traditionally feminine elements with disruptive details that challenge established norms. The cuts, materials, and contrasts reflect the struggle between oppression and liberation, reminding us that true femininity is the one each woman chooses for herself.
Color palette
Marketing Vision
Target Customer Profile
Name: Morgana García
Age: 26 years old
Independent young woman with a fast-paced life, balancing photo shoots, brand collaborations, and fashion events. Her schedule is packed with professional and activist commitments, so she seeks products and experiences aligned with her image and values.
Traits: Perfectionist, career-driven, expressive, selective in relationships.
Motivations: Recognition, social change, and self-expression through fashion.
Frustrations: Industry pressure, superficiality in fashion, and lack of real representation.
Style: Urban, disruptive, avant-garde with genderless and androgynous influences. she supports emerging designers who promote diversity and challenge beauty standards.
Key Platforms: Instagram and TikTok (mixing fashion, activism, and lifestyle).
Content Interests: Feminism, gender identity, and global fashion trends.
Shopping Habits: Exclusive online boutiques and customized pieces.
Aesthetic Inspirations
- Musical Icons: Madonna, Lady Gaga, Miley Cyrus – norm-defying artists with strong visual identities.
- Fashion/Film Icons: Marlene Dietrich, Cruella, Billy Porter – fashion as a political and expressive tool.
Collection Launch
Set in an urban space in Bogotá, “The Cage of Expectations” is an immersive fashion experience that confronts toxic femininity. Five monumental cages house models wearing performative garments that express the inner battle between oppression and liberation. A background audio of oppressive societal phrases builds tension, while the models’ restrained movements evolve into a choreography of resistance.
Guests receive a symbolic key upon arrival, unaware of its purpose. At the climax, the sound stops. In silence, the audience is invited to step forward and offer their keys. The models unlock their cages—but instead of leaving, they transform them into pedestals, standing tall in empowerment as a message about the collection’s meaning echoes.
As darkness falls and a warm glow returns, the models descend and join the guests, shifting the event into a space of connection and shared reflection.
Packaging
The unboxing is more than opening a package — it’s a personal ritual of empowerment, where every element has meaning.
The Box: A matte black rigid box with red foil details, symbolizing power and rebellion.
Inside the Lid: A mirror with a lipstick message:
“The only femininity that matters is yours.”The Wrapping: The garment is wrapped in tissue paper printed with feminist quotes and historical manifestos.
The Letter: A sealed letter with a red wax stamp, printed on textured paper, serves as a personal vow to freedom.
VIP clients also receive a customized handwritten note.
The Black Candle: Symbolizes the burning of imposed expectations.
Comes with a note encouraging the wearer to light it as an act of liberation.
Designs
Final Product
